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Ch. 8
Putnam/Duchess
Counties, NY.

“The Fishing Line” Radio Show
Sponsored by
Boater’s World & The Outdoor Channel

Executive Testimonials!!

"By advertising with this multi-media cyclone called The Fishing Line, northeast Boater's World stores have consistently beat our major competitors in same store sales by 5 to 6% each month, since hooking up with The Fishing Line."-Greg Hartmann, New England District Manager, Boater's World

"When we wanted to expand the brand recognition of Boater's World Marine Centers with the New York, Long Island, NJ & CT fishermen, we chose The Fishing Line as the key part of our marketing effort. The results have been just what we needed - a solid connection with fishermen and a good voice for our company."
-Jay Jolly V.P. Marketing & Purchasing Boater's World Marine Centers.

"We sponsor Rich Johnson's "The Fishing Line" because his shows (Radio and TV) are well known as an effective conduit to the Metro New York, Long Island and Jersey shore anglers." -Jake Hartwick, Exec. VP, The Outdoor Channel.

“The Fishing Line” Radio Show

• Host: Rich Johnson
• Channel: WGBB 1240 AM radio
• Live audio streaming: Through www.thefishingline.com
• History: 10 Years
• How Often: 52 Weeks & LIVE on the Internet.
• Programming: This Region’s only fishing radio show
• When: Saturday @ 4 p.m. 52 weeks / Thursdays @ 7:30 p.m.
• Where: Long Island / NY Metro area / New Jersey & Connecticut
• Covers: Salt & freshwater fishing in all aspects, forms & techniques.
• Length: 2-1/2 hour Saturdays   & ½-hour Thursday nights for Weekend Fishing Forecast
• Penetration: Over 8 million homes
• Features: On air interviews of local & national fishing professionals, captains, fishery management experts and politicians, promoting the sport of fishing and our natural resources. Combined with live phone calls from listeners.

Radio Advertising for 2005
Advertising space for this show annually sells out by March 1st

 Advertising on “The Fishing Line” may be bought in any combination of time(s), weeks, months or even yearly sponsorships. As always, when it comes to any type of advertising… repetition is key.  Therefore, lower prices reward those understanding the repetition factor! Sponsorship rates are listed under the weekly advertising rates.

Ads are written by the Advertiser and  RJ Productions staff with final approval by the advertiser. You may furnish your own pre-produced spot, or submit written text for a “live read”, or come in and voice over your own text for a station pre-produced commercial.

Please do not think of "The Fishing Line" as just a 52 week radio commitment or a 26 week television show. It is a continuing 52 week promotion on my part through our "The Fishing Line" network. You’ll see I am tireless in my promotion of Sponsors and the relationship I have with the stores and headquarters is a strong one.

With Your Radio Advertising You Get

• The only true multi-media package in the northeast with Radio, TV, Internet & print!
• Your radio ads
• Appearances on “The Fishing Line’s” two (2) weekly radio shows
• Your Fishing Reports read on the air live every Saturday.
• These reports are placed on the web site for the week (in more than one place)...You Can update them daily!
• Your Business' Fishing Forecast on Thursday nights & you can call it in live!
• Listing your business in our Directories on our Internet site. (more than one)
• Advertisers of the show become these experts by appearing on the radio shows!
• Written and advertising support through our 95-page Internet site...www.thefishingline.com
• Support though a 2nd Interactive Internet site...www.thefishingline.org
• Coverage in The Fishing Line’s weekly fishing column in the 110,000 circulation South Bay

You Also Get A Full Support Network

• The only true multi-media package in the northeast with Radio, TV, Internet & print!
• Appearances on “The Fishing Line’s” two (2) weekly radio shows
• Advertisers of the show become these experts by appearing on the radio shows!
• Written and advertising support through our 95-page Internet site.
• Support though a 2nd Interactive Internet site...www.thefishingline.org
• Coverage in The Fishing Line’s weekly fishing column in the 110,000 circulation South Bay Newspapers with 330,000 readers!
• Radio shows combine “live” on air interviews of these guests with listener’s call in's
• We present a radio "magazine" regional viewers personally relate to because we fish in their “backyard.”
• Promotions through “The Fishing Line” Booth at Suffern Outdoor Show
• Promotions through “The Fishing Line” Booth at NY Boat Show
• Promotions through “The Fishing Line” Booth at Long Island Sportfishing Show
• Promotional support through The Fishing Line’s seminar series at these shows and In-house seminars
• Radio shows are streamed live on the Internet site.

To request the newly designed 2005 Media Kit for The Fishing Line Radio or Television shows, please forward your request to:

The Fishing Line
2005 Media Kit
24 Troy Ave.
E. Atlantic Beach, NY  11561

Or call
516-889-6895

Or E-Mail your request to:
rjohnson@thefishingline.com